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06/26/17 05:00 PM Pricing delayed 20 minutes More Stock quote and chart

Dallas Mavericks Rally Playoff Support with New Emoji Keyboard Powered by Swyft Media

04/14/2016

Creates Engaging New Way for Fans to Share Team Pride and Trash Talk in Popular Mobile Messaging Apps

NEW YORK--(BUSINESS WIRE)-- Swyft Media, the company helping brands and advertisers become a part of the world’s largest conversation, today announced it has partnered with the Dallas Mavericks to launch an interactive emoji keyboard in support of the team’s 2016 playoff run. The keyboard includes 32 branded stickers and GIFs representing iconic team images, like mascots Champ and Mavs Man, owner Mark Cuban and chat bubbles displaying chants like “Let’s Go Mavs,” “MFFL (Mavericks Fan for Life),” and “Slam Dunk” and an exclusive “Go Mavs” video. The keyboard can be downloaded for free today from the Apple® iTunes® App Store and Google™ Play Store. Swyft Media Inc. is a wholly-owned subsidiary of Monotype Imaging Holdings, Inc. (Nasdaq: TYPE).

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160414006542/en/

Dallas Mavericks Rally Playoff Support with New Emoji Keyboard Powered by Swyft Media (Photo: Busine ...

Dallas Mavericks Rally Playoff Support with New Emoji Keyboard Powered by Swyft Media (Photo: Business Wire)

“We want to attract and engage the next generation of Mavs fans – and in order to do that, we need to speak their language. Mobile is a critical piece of our fan engagement strategy and an important way to carry the excitement from American Airlines Center to fans’ mobile devices,” said Dallas Mavericks owner Mark Cuban. “Our new lineup of Mavs branded emoji and digital stickers delivers fun and entertaining content that our greatest MFFLs can share with their friends.”

To complement the launch of the keyboard, the Dallas Mavericks franchise will be handing out life-size cutouts of the branded emoji at upcoming games - for fans to display at playoff games.

“Mobile messaging apps are where millennials and GenZs are spending most of their time these days, and the Dallas Mavericks are creating a fun, engaging way to make their brand and team a focal point of the conversation – building brand loyalty and fan engagement.” said Evan Wray, co-founder and vice president of Swyft Media. “This keyboard takes the fun beyond physical arenas and into mobile, with content that inspires playful banter and fun rivalry exchanges across messaging apps and social media. The Mavericks are ahead of the game when it comes effectively channeling the in-arena excitement and energy into the explosive mobile messaging space.”

To learn more about how Swyft Media is working to revolutionize the mobile experience, please visit: http://swyftmedia.com/#aboutswyft.

About Swyft Media

Swyft Media helps brands and advertisers become a part of the world’s largest conversation by creating and distributing branded content that consumers want, love and share with friends across a wide variety of mobile apps. Swyft Media’s innovative Mobile Engagement Platform gives advertisers and brands an opportunity to use branded ad units like emoji, digital stickers, GIFs, photo frames, photo filters, chat and video to reach and engage millennials and young consumers in the places they spend the most time –mobile apps. The combination of Swyft’s Mobile Engagement Platform and design expertise helps brands and advertisers drive highly engaging, measurable and amplified marketing campaigns, and potentially reach one billion monthly active users worldwide. To date, Swyft has worked with more than 300 popular global brands such as MillerCoors, Ford, Jose Cuervo and 1-800-Flowers to create deep consumer engagement. Through its relationships with approximately 60 application partners, Swyft boasts one of the largest opportunities for brands to reach younger consumers in way that feels natural and unobtrusive. For more information, visit: www.swyftmedia.com or follow us on Facebook and Twitter. Swyft is a wholly-owned subsidiary of Monotype Imaging Holdings, Inc. (Nasdaq: TYPE).

Source: Monotype Imaging Holdings Inc.

Swyft Media/Monotype

Amy Aylward, 781-970-6070

amy.aylward@monotype.com

or

Dallas Mavericks

Erin Finegold

erin.finegold@dallasmavs.com

NASDAQ: TYPE

Price 19.00 +0.00 (+0%)
Volume 98,200
06/26/17 05:00 PM Pricing delayed 20 minutes More Stock quote and chart

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