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NASDAQ: TYPE 19.25 +0.20 (+1.05%)
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05/22/17 03:59 PM Pricing delayed 20 minutes More Stock quote and chart

New Mobile Voter Campaign from Swyft Media Encourages Millennials to Share Civic Pride with Friends

03/14/2016

Mobile Keyboard Features Presidential Election-Inspired Emoji and GIFS

NEW YORK--(BUSINESS WIRE)-- Swyft Media, the company helping brands and advertisers become part of the world’s largest conversation, today unleashed #MobileVoter, a campaign designed to engage mobile consumers with U.S. Presidential election-themed emoji, GIFs and themes. The #MobileVoter Campaign puts the power of the poll at voters’ fingertips with interactive stickers and short-form videos ranging from an “I Voted” button to emoji of the leading presidential candidates. The #MobileVoter Sticker Pack is available as a free download in the BBM, Tango and Paltalk stickers stores and the Votemoji keyboard is available as a free download in the Apple® iTunes® App Store and Google™ Play Store. Swyft Media Inc. is a wholly-owned subsidiary of Monotype Imaging Holdings, Inc. (Nasdaq:TYPE).

“Mobile messaging continues to be such an important platform for millennials and young consumers to have their voices heard and to interact with peers,” said Evan Wray, co-founder and vice president of Swyft Media. “Our #MobileVoter Campaign gives consumers a fun, engaging and modern way to demonstrate love for their country and support their favorite candidate – with content that inspires both politically charged and playful conversation among their friends and social network. This election has created a new level of dialogue among the American people and now there is a way to take it to their favorite mobile messaging platform and share their sentiments using entertaining visual content.”

The 2016 presidential election is already proving to be historic, especially as it relates to engaging millennial voters in the broader political conversation. For the first time, millennials’ proportion of the eligible voting population parallels that of baby boomers1. Swyft Media engages these young consumers with branded content in the places they spend most of their time – mobile and social media apps.

Branded sticker and GIF keyboards are available as part of Swyft Media’s Mobile Engagement Platform, a one-stop-shop for brands and advertisers to launch branded campaigns directly targeting a millennial audience.

About Swyft Media

Swyft Media helps brands and advertisers become a part of the world’s largest conversation by creating and distributing branded content that consumers want, love and share with friends across a wide variety of mobile apps. Swyft Media’s innovative Mobile Engagement Platform gives advertisers and brands an opportunity to use branded ad units like emoji, digital stickers, GIFs, photo frames, photo filters, chat and video to reach and engage millennials and young consumers in the places they spend the most time –mobile apps. The combination of Swyft’s Mobile Engagement Platform and design expertise helps brands and advertisers drive highly engaging, measurable and amplified marketing campaigns, and potentially reach one billion monthly active users worldwide. To date, Swyft has worked with more than 300 popular global brands such as MillerCoors, Ford, Jose Cuervo and 1-800-Flowers to create deep consumer engagement. Through its relationships with approximately 60 app partners, Swyft boasts one of the largest opportunities for brands to reach younger consumers in way that feels natural and unobtrusive. For more information, visit: www.swyftmedia.com or follow us on Facebook and Twitter. Swyft is a subsidiary of Monotype Imaging Holdings Inc. (Nasdaq: TYPE).

1 Center for American Progress, https://www.americanprogress.org/wp-content/uploads/issues/2009/05/pdf/millennial_generation.pdf

Source: Monotype Imaging Holdings Inc.

Swyft Media/Monotype

Amy Aylward, 781-970-6070

amy.aylward@monotype.com

NASDAQ: TYPE

Price 19.25 +0.20 (+1.05%)
Volume 128,999
05/22/17 03:59 PM Pricing delayed 20 minutes More Stock quote and chart

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