Sporting an original yet timeless design, the Masqualero typeface
sets out to create a new standard for serif fonts
WOBURN, Mass.--(BUSINESS WIRE)--
Monotype (NASDAQ: TYPE) today introduced the Masqualero™
typeface, a dual-natured serif design that is eye-catching and
subdued, aggressive and warm, and dark and bright. The Masqualero
typeface was designed by Jim Ford of the Monotype Studio, inspired by
the classic jazz composition of the same name. With six different
weights and italics, as well as Stencil and Groove display weights, the
Masqualero typeface is a versatile solution for a wide range of uses.
Its detail and sculptural quality make it well suited for applications
like luxury goods, publishing, mastheads, headlines, logos, packaging,
signage, book covers and annual reports – anywhere that must capture and
hold the attention of the audience.
This Smart News Release features multimedia. View the full release here:
The Masqualero typeface is a dual-natured serif design that is eye-catching and subdued, aggressive and warm, and dark and bright. (Photo: Business Wire).
The idea for the Masqualero typeface was born while Ford was listening
to the Miles Davis tune “Masqualero” from the “Sorcerer” album. The
qualities of the music, and of the man who created it, inspired Ford and
the original concepts of the Masqualero typeface. Ford sees the typeface
as a tribute to Davis in letterforms that are as enigmatic and complex
as the musician himself and like the man, it’s cool, contradictory,
still, restless, dark, flamboyant and illuminated by scintillating
details and brilliant corners.
“With the Masqualero typeface, there’s never a hair out of place,” said
Ford. “It’s the black tuxedo or stiletto heels – it dresses up words.”
What designers are saying about the Masqualero typeface
“I had so much fun with Masqualero! The italics are particularly
beautiful and I love the contrast and resulting rhythm of the heavier
weights. It is a wonderful and really exciting typeface!” – Nicole
“It is clear that Masqualero has been pushed to the limits. It achieves
a contrast in its appearance, yet still shares the same beautiful quirks
across all eight weights, forming a flexible and cohesive family.” – Ash
O’Brien, Two of Us
“Masqualero is a remarkably gorgeous and stately type family with a
strong and flamboyant personality, befitting a range of expressions.” – Julie
Suggested Typeface Pairings
The versatility of the
Masqualero typeface and its wide range of weights means that it pairs
well with typefaces of various styles and designs, including the Quire
Sans™, Kabel®, Antique Olive™, Charter® and Trade
Pricing and Availability
Single weights of the Masqualero
typeface are available for $49 USD, and the complete six-weight family,
including italics and the Stencil and Groove display weights, is
available for $199 USD. The complete typeface family will be available
at a discounted price of 50 percent off through April 20, 2017.
The Masqualero typeface family will be immediately available for
purchase through MyFonts.com
and available through the Monotype
Library Subscription (MLS), which provides unlimited access to more
than 10,000 fonts. The typeface is also available with a variety of
licensing options for customers through Monotype enterprise sales.
To join the conversation about the Masqualero typeface online, search
#MeetMasqualero on Twitter, Facebook and Instagram.
Monotype is a leader in empowering expression and engagement through a
combination of type, technology and expertise. Headquartered in Woburn,
Mass., Monotype provides customers worldwide with typeface solutions for
a broad range of creative applications and consumer devices. The
company’s libraries and e-commerce sites are home to many of the most
widely used typefaces – including the Helvetica®,
families – as well as the next generation of type designs. Further
information is available at www.monotype.com.
Follow Monotype on Twitter,
Masqualero, Quire Sans and Kabel are trademarks of Monotype Imaging Inc.
and may be registered in certain other jurisdictions. Helvetica,
Monotype and Frutiger are trademarks of Monotype Imaging Inc. registered
in the U.S. Patent & Trademark Office and may be registered in certain
other jurisdictions. Charter is a trademark of Monotype ITC Inc.
registered in the U.S. Patent and Trademark Office and may be registered
in certain other jurisdictions. Trade Gothic is a trademark of Monotype
GmbH registered in the U.S. Patent and Trademark Office and may be
registered in certain other jurisdictions. Antique Olive is a trademark
of Madame Marcel Olive.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170307005191/en/
Source: Monotype Imaging Holdings Inc.