New Features Make It Easier for Brands to Engage and Empower
Advocates Across Mobile Apps
NEW YORK--(BUSINESS WIRE)--
Media today announced a number of enhancements to its Mobile
Engagement Platform, which are designed to make it easier for brands to
engage and empower advocates across mobile applications. New features
include: a self-service feature that enables brands to build and execute
their own campaigns; clickable stickers; retargeting capabilities; and
integration with holistic analytics platform Kochava.
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The self-service capabilities of the Swyft Mobile Engagement Platform (Photo: Business Wire).
Swyft’s Mobile Engagement Platform helps brands extend the reach of
mobile content, while generating brand awareness and new revenue
opportunities across mobile messaging and personalization applications.
Through branded content like emoji, digital stickers, GIFs, photo
frames, photo filters, chat and video, brands can reach and engage with
consumers in the places they spend the most time.
“With these new features, we’re providing brands and advertisers with
more insight and control of their campaigns within mobile messaging and
personalization apps – with a clearer path to direct ROI opportunities,”
said Evan Wray, co-founder and vice president at Swyft Media. “The
Mobile Engagement Platform now offers greater visibility into things
like campaign performance, engagement and analytics. And, with features
like clickable stickers, they’re able to understand which content is
driving potential revenue opportunities. In a space as fluid as mobile
messaging, being able to have this insight and act upon it quickly is
critical to the success of the overall campaign.”
New features of the Swyft Mobile Engagement Platform:
Self-service capabilities enable brands, marketers and agencies
to build, implement and execute campaigns across a variety of mobile
apps, based on their budgets, desired demographics, locations, reach
and other KPIs. They also get access to Swyft’s reporting dashboards,
which provide analytics on campaign performance.
Clickable stickers empower brands to drive consumers to a call
to action – whether it’s a direct-to-purchase opportunity of a
product, or an awareness campaign like a movie trailer or
advertisement – by attaching URL strings to stickers within iOS and
Android keyboard apps. Clickable stickers open up new revenue
opportunities for brands and provide them with analytics on the
influence that digital stickers have on consumer purchases.
Retargeting capabilities enable brands to retarget
customers with highly personalized content across a wide variety of
mobile apps – based on the content they engage with in mobile
Third-party analytics validation provides verification of Swyft
Media-reported results to brands, ensuring accuracy in reporting
across campaigns. Swyft has partnered with Kochava
for holistic and unbiased measurement of campaign analytics.
About Swyft Media
Swyft Media helps brands and advertisers become a part of the world’s
largest conversation by creating and distributing branded content that
consumers want, love and share with friends across a wide variety of
mobile apps. Swyft Media’s innovative Mobile Engagement Platform gives
advertisers and brands an opportunity to use branded ad units like
emoji, digital stickers, GIFs, photo frames, photo filters, chat and
video to reach and engage millennials and young consumers in the places
they spend the most time – mobile apps. The combination of Swyft’s
Mobile Engagement Platform and design expertise helps brands and
advertisers drive highly engaging, measurable and amplified marketing
campaigns, and potentially reach one billion monthly active users
worldwide. To date, Swyft has worked with more than 300 popular global
brands such as MillerCoors, Ford, Jose Cuervo and 1-800-Flowers to
create deep consumer engagement. Through its relationship with a wide
variety of application partners, Swyft boasts one of the largest
opportunities for brands to reach younger consumers in a way that feels
natural and unobtrusive. For more information visit www.swyftmedia.com
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Swyft is a wholly-owned subsidiary of Monotype Imaging Holdings, Inc.
*Kochava is a trademark of KOCHAVA, INC. All other trademarks and trade
names are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170412005215/en/
Source: Monotype Imaging Holdings, Inc.